Business Communication is communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. Business Communication encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Media relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management .Advertising is the most widely known weapon in the marketing armory. This is a paid medium involving radio, TV, poster-sites, press, or direct mail. Each medium offers several advantages and disadvantages. Advertising communication is business - the way account managers and creative talent work together in an advertising agency to create commercials and ads that help sell the client’s products to the target audience .On average, advertisements take approximately sixty percent of the printed space in American newspapers. In 2004, almost 34 billion dollars was spent on newspaper advertising. In the same year, newspapers hauled in about 9 million dollars from subscription and single use buyers. Advertising Exist to solve two problems :
1. Too many goods or materials - If there was not enough of an item, there would be no need to advertise it.
2. Advertising is also a way of reaching your consumers who would otherwise be unfamiliar with your product.Many ads work by providing information: what is the product? what are its characteristics, qualities, functions?
Most of us admit that advertising industry is a „necessary evil”. In spite of certain questionable practices, advertising meets the consumer needs for information about the goods and services which are offered on the market.The essential ethical issues raised in advertising industry are that advertisements should be legal, honest and truthful.
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Yes what you have stated here is rightly siad and explained however the companies should always potray the genuine product and the genuine attributes.
ReplyDeleteTaste and taboos. Art is about the questioning of our values. Normative ethics is often about the enforcement and protection of our values. In media ethics, these two sides come into conflict. In the name of art, media may deliberately attempt to break with existing norms and shock the audience. The extent to which this is acceptable is always a hotbed of ethical controversy.
ReplyDeletePhoto journalists who cover war and disasters confront situations which may shock the sensitivities of their audiences. For example, human remains are rarely screened. The ethical issue is how far should one risk shocking an audience's sensitivities in order to correctly and fully report the truth.
ReplyDeleteAdvertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service.
ReplyDeleteA lot of these issues also concern with the extent to which the government of the nation is intervening in the matter.
ReplyDeleteActually innovation in advertisement is what makes it interesting. But that same innovation at times leads to unethical behavior.
ReplyDeleteOne other thing that leads to unethical behavior is competition among firms to gain large customer base and market share. If you notice, the greater the firms in an industry, the greater the advertisement of the product.
ReplyDeleteA newspaper classified ad is usually the cheapest option for most people and appeals to those who are after a certain market. well ! myclassifiedAds.net makes all our resources available so you can put your advertising dollars where they will make your business grow: internationally, nationally, statewide, regionally or locally.
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