Now, a day in most of advertisement we see that celeberty endorsement is common. In most of advertisement companies associate their product with any women. Sometimes in very modernize way and some time they show house hold women or which suits to their product. And even in billboards adds or in print adds they associate women with their product. So, the question arises here why the women are found in the majority of the advertisement? In several advertisement we see that women are acting in very seducing way. What the companies of clothing and others want to sell, what they are impacting on the nation that use this product or by wearing clothes like this you look hot or cool etc. the reason why I am criticizing this issue is that it has a bad effect on our youth. And our young generation is getting more conscious about their looks and brands. They want to be more westernized and modernize. This effect is totally different or opposite to our culture. Media has responsibility to portray things in positive way which are according to our culture or religion. The other major effect is that there is coming a wide gap between children and there portents. Our youth thinks that their parents are orthodox and old minded but it’s not true they are still resembles to our original culture but on the other hand our youth is far from their own culture and want to get westernized culture. Wednesday, November 18, 2009
Are They Selling Products or Women in their Advertisement
Now, a day in most of advertisement we see that celeberty endorsement is common. In most of advertisement companies associate their product with any women. Sometimes in very modernize way and some time they show house hold women or which suits to their product. And even in billboards adds or in print adds they associate women with their product. So, the question arises here why the women are found in the majority of the advertisement? In several advertisement we see that women are acting in very seducing way. What the companies of clothing and others want to sell, what they are impacting on the nation that use this product or by wearing clothes like this you look hot or cool etc. the reason why I am criticizing this issue is that it has a bad effect on our youth. And our young generation is getting more conscious about their looks and brands. They want to be more westernized and modernize. This effect is totally different or opposite to our culture. Media has responsibility to portray things in positive way which are according to our culture or religion. The other major effect is that there is coming a wide gap between children and there portents. Our youth thinks that their parents are orthodox and old minded but it’s not true they are still resembles to our original culture but on the other hand our youth is far from their own culture and want to get westernized culture. 
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Suhaima what you have stated here is true in pakistan and countries even abroad the product is very much affilaited with the presence of female modles or representatives . It is believed that the product sells well if a females is in the advertisment .The concept of people is every lame.
ReplyDeleteWell this is a universal issue, and infact it's more common in the western society than in our community. In a country like ours, many women out there are taking up such professions merely for the sake of earning money, whereas in the West it is taken as a passion among women to become models and glamour girls.
ReplyDeleteYeah. The media these days is using women as objects and exploiting their rights by exposing them more than what is required.
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