Trust in the media has fallen to a dangerously low level, and news organisations have still only just begun to think about what corporate responsibility means for them.
A reputation mirrored in scandal:
Recent scandals, such as the “Meera’s” case on air – in which two humans and media are profiting from their personal lives – have created the impression of a self-serving media that fails to uphold ethical standards. The media is accused of hypocrisy (revealing others’ mistakes while failing to illuminate their own); of lacking accountability; and of “dumbing-down”, including the failure to report the things that matter!!